211 Leads Generated In 90 Days

B2B SaaS | Finance
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Harnessing Facebook and Real-Time Data to Skyrocket Conversions and Lower CPL


SquareDash, an insurance claim funding software company for roofers, faced a critical challenge: effectively reaching and engaging their target audience to maximize lead generation and conversions. This case study explores how duo leveraged innovative digital marketing strategies to transform their client acquisition process.


SquareDash wanted to test various messaging strategies to attract roofers at a cost-effective lead price. Despite understanding their Ideal Customer Profile (ICP) and recognizing Facebook as a primary channel, they needed a more tailored approach to resonate with the seasonal nuances of the roofing industry.


We deployed a multi-faceted Facebook campaign focusing on:

  1. Developing a Comprehensive Landing Page: Targeting various stages of the customer journey.
  2. Creative Ad Implementation: Utilizing themes like main pain points, services offered, and the cost of not hiring SquareDash.
  3. Seasonal Campaign Adjustment: Integrating with Hail Recon to target areas recently hit by hail storms, enhancing the relevance and immediacy of the ads.
  4. Dynamic Ad Content: Customizing ads based on real-time events, like local hail storms.
  5. A/B Testing Messaging: Identifying the most effective messages, like "stress-free payroll" and "Contracting on easy mode."


  • Significant Reduction in Cost Per Lead (CPL): 211 leads generated with a CPL under $35 in just 90 days.
  • Enhanced Lead Quality: Generated more qualified leads than ever before.
  • Increased Conversion Rates: Noticed a substantial increase in conversions.
  • Optimized Messaging: Identified key messages that resonated with the target audience.

This case study underscores the power of targeted digital marketing strategies and real-time data utilization in a seasonal industry. SquareDash's experience demonstrates that with the right approach, it's possible to significantly enhance lead generation and optimize marketing spend. For businesses looking to replicate this success, our team is ready to guide you through a similar transformative journey.


“What I like most about duo boils down to competence. They are organized, competent, creative, and collaborative—just 10 out of 10.”

Matt Fruge | CEO | Squaredash

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