In today’s marketplace, growing your app or SaaS brand takes an immense amount of planning, coordination, execution, and technical knowledge. At duo, we make it easy by providing our clients with the experts needed to develop an effective growth engine.
How do we do it? We tackle the three core pillars of growth—acquisition, activation, and digital assets—to seamlessly move people through the funnel and acquire them at the lowest possible cost. Whether that means helping your team craft and execute your go-to-market strategy, or refining an existing growth initiative, we’re here to help you conquer your marketing efforts and establish your brand’s pathway to success.
Need help getting new users? We take the guesswork out of user acquisition and lay the foundation for sustainable week-over-week growth by providing the data-driven strategy needed to reach your business goals.
We leverage historical data, competitor research, and campaign projections to drive paid advertising campaigns and uncover new opportunities for growth. Whether it be launching your product for the first time or telling the world about your new offering, we have an extensive track record of setting up, launching, and managing successful acquisition campaigns. Our team will build you a highly-effective acquisition funnel that will fuel your growth engine and develop the foundation of your product’s flywheel.
What is activation marketing? Activation is the moment of relief or excitement your users first experience when they discover the solution to their problem within your product. Activation marketing requires you to provide yours users with the education and guidance needed to get the most out of your product and reach that moment of value-discovery.
Together, we identify the most critical actions in your product that lead your users to the “aha” activation-moment. Once we’ve developed this list of key events, we get to work on crafting intelligently-trigger campaigns designed to guide your users to these events as quickly as possible.
You have less than 3 seconds to make an impression on a potential user that accomplishes two things; motivation and conversion. Motivation through the communication of your offer, and conversion through the user’s initial experience with your brand. These events can occur within a matter of seconds and people won’t stay long—this is why your first impression matters.
In most cases elevating your brand is the most impactful optimization you can make when launching a new product or campaign. We work diligently to craft assets that integrate with your brand and produce the positive first impression your company needs to motivate and convert. Through thoughtful copy and design, we increase conversion rates throughout your users’ lifecycle, while providing the roadmap for future digital experiences.