A Step-by-Step Guide to Building a High-Quality Sales Pipeline
Departmental in-fighting over who brought in which leads is bogging down what really matters—filling your pipeline with Sales Qualified Opportunities. Get Marketing and Sales on the same page using the PIPE framework and self-reported attribution.
The Power of Demand Creation: 6 Steps to Measure Your Success in Creating a New Product Category for B2B SaaS
Most B2B companies today approach marketing the same way—by sitting back and capturing the demand that already exists for a product like theirs. But what if instead of waiting for buyers to happen upon your product, you could create demand for it through content?
How To Create an Ideal Customer Profile for Your B2B SaaS Product in 5 Steps (and how to advertise to them)
Before you can advertise your key message to your dream prospects on LinkedIn, it’s important to ask yourself… do you really, truly know your Ideal Customer Profile (ICP)? If not, we have 5 great ICP-building strategies for you to try.
The Flaws in Traditional Attribution Models for B2B SaaS Marketing
We have some bad news… the Top of Funnel (ToF) marketing strategies most B2B SaaS companies use are flawed. We’ve been looking at attribution all wrong, and it’s time to make some changes.
How To Create a Content Marketing Strategy for Your B2B SaaS Brand
A step-by-step overview of the content marketing strategy we use at duo Strategy and how we create engaging content to drive traffic and accelerate our link-building efforts.
How to Continue Growing Your SaaS Business During a Recession
What does a recession mean for growth? What will the next 18 months bring? And how should your business prepare for the turbulent economic uncertainty that lies ahead?
How To Make a Lead Magnet for Your B2B SaaS Company (with examples)
Lead magnets are a powerful way to connect with your target audience. Learn how to craft a lead magnet so irresistible your target prospects can’t help but trade their email for it.
When To Hire a Marketing Agency for Your Startup
If you’re not sure whether to keep your marketing in-house or hire out, we’ve created this infographic to help you decide.
How To Build a Waitlist from Zero
Proven strategies to build anticipation and lock in excited users before you even launch your product.
5 Essential Email Marketing Campaigns for Your App
In this article, we’ll discuss five essential email marketing campaigns designed to nurture your new users from initial install to premium subscription. Let's get into it.
3 Tools for Uncovering Your Competition's Marketing
As a marketer, I am constantly searching for the newest and best marketing tools to enhance my company’s services and provide my business with the insights necessary to drive innovative digital marketing strategies.