Most B2B companies today approach marketing the same way—by sitting back and capturing the demand that already exists for a product like theirs. But what if instead of waiting for buyers to happen upon your product, you could create demand for it through content?
Before you can advertise your key message to your dream prospects on LinkedIn, it’s important to ask yourself… do you really, truly know your Ideal Customer Profile (ICP)? If not, we have 5 great ICP-building strategies for you to try.
We have some bad news… the Top of Funnel (ToF) marketing strategies most B2B SaaS companies use are flawed. We’ve been looking at attribution all wrong, and it’s time to make some changes.
A step-by-step overview of the content marketing strategy we use at duo Strategy and how we create engaging content to drive traffic and accelerate our link-building efforts.
What does a recession mean for growth? What will the next 18 months bring? And how should your business prepare for the turbulent economic uncertainty that lies ahead?
Lead magnets are a powerful way to connect with your target audience. Learn how to craft a lead magnet so irresistible your target prospects can’t help but trade their email for it.
If you’re not sure whether to keep your marketing in-house or hire out, we’ve created this infographic to help you decide.
Proven strategies to build anticipation and lock in excited users before you even launch your product.
In this article, we’ll discuss five essential email marketing campaigns designed to nurture your new users from initial install to premium subscription. Let's get into it.
As a marketer, I am constantly searching for the newest and best marketing tools to enhance my company’s services and provide my business with the insights necessary to drive innovative digital marketing strategies.
Ditch the traditional funnel for the PLG flywheel and build evangelists out of your users.
Spoiler alert—it begins and ends with creating an excellent product and customer experience.
