B2B | Duo Strategy

Discover how to create and measure demand for your B2B SaaS product category with these 6 essential steps. Learn why content creation and LinkedIn marketing are key to unlocking growth and capturing market share.

Hannah Peritore

March 17, 2023

B2B

How To Create an Ideal Customer Profile for Your B2B SaaS Product in 5 Simple Steps

Learn the 5 essential steps to craft an Ideal Customer Profile (ICP) for your B2B SaaS product and revolutionize your advertising approach. Discover expert strategies to engage prospects effectively at the top of the funnel and leverage LinkedIn marketing for maximum impact.

Hannah Peritore

March 16, 2023

B2B

Navigating the Pitfalls of Traditional Attribution in B2B Marketing

Discover the flaws in conventional attribution models in B2B marketing and learn how to navigate them with innovative tactics. Explore the limitations of traditional top-of-funnel strategies, the role of LinkedIn ads in the modern buying journey, and the importance of engagement metrics in measuring success.

Hannah Peritore

June 23, 2022

B2B

How To Create a Winning Content Marketing Strategy for Your B2B SaaS Brand

Discover the step-by-step process duo Strategy uses to develop a robust content marketing strategy for B2B SaaS brands. Learn how to create engaging content, drive traffic, and enhance link-building efforts with effective SEO tactics and insightful data visualizations. Explore our journey from strategy development to infographic creation, and gain valuable insights for optimizing your startup's marketing tactics and achieving sustainable growth.

Hannah Peritore

May 18, 2022

B2B

The 8 Most Effective Lead Magnets for B2B SaaS Companies

Discover how to make lead magnets so irresistible they grow your B2B SaaS customer base. Learn about the top 8 compelling lead magnet ideas that attract and nurture potential customers, including checklists, quizzes, case studies, eBooks, and more.

Hannah Peritore

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