The Power of Demand Creation: 6 Steps to Measure Your Success in Creating a New Product Category for B2B SaaS
Most B2B companies today approach marketing the same way—by sitting back and capturing the demand that already exists for a product like theirs. But what if instead of waiting for buyers to happen upon your product, you could create demand for it through content?
How To Create an Ideal Customer Profile for Your B2B SaaS Product in 5 Steps (and how to advertise to them)
Before you can advertise your key message to your dream prospects on LinkedIn, it’s important to ask yourself… do you really, truly know your Ideal Customer Profile (ICP)? If not, we have 5 great ICP-building strategies for you to try.
The Flaws in Traditional Attribution Models for B2B SaaS Marketing
We have some bad news… the Top of Funnel (ToF) marketing strategies most B2B SaaS companies use are flawed. We’ve been looking at attribution all wrong, and it’s time to make some changes.
How To Create a Content Marketing Strategy for Your B2B SaaS Brand
A step-by-step overview of the content marketing strategy we use at duo Strategy and how we create engaging content to drive traffic and accelerate our link-building efforts.