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The Power of Demand Creation: 6 Steps to Measure Your Success in Creating a New Product Category for B2B SaaS

Most B2B companies today approach marketing the same way—by sitting back and capturing the demand that already exists for a product like theirs. But what if instead of waiting for buyers to happen upon your product, you could create demand for it through content?

Hannah Peritore

March 17, 2023

B2B

How To Create an Ideal Customer Profile for Your B2B SaaS Product in 5 Steps (and how to advertise to them)

Before you can advertise your key message to your dream prospects on LinkedIn, it’s important to ask yourself… do you really, truly know your Ideal Customer Profile (ICP)? If not, we have 5 great ICP-building strategies for you to try.

Hannah Peritore

March 16, 2023

B2B

The Flaws in Traditional Attribution Models for B2B SaaS Marketing

We have some bad news… the Top of Funnel (ToF) marketing strategies most B2B SaaS companies use are flawed. We’ve been looking at attribution all wrong, and it’s time to make some changes.

Hannah Peritore

June 23, 2022

B2B

How To Create a Content Marketing Strategy for Your B2B SaaS Brand

A step-by-step overview of the content marketing strategy we use at duo Strategy and how we create engaging content to drive traffic and accelerate our link-building efforts.

Hannah Peritore

May 18, 2022

B2B

How To Make a Lead Magnet for Your B2B SaaS Company (with examples)

Lead magnets are a powerful way to connect with your target audience. Learn how to craft a lead magnet so irresistible your target prospects can’t help but trade their email for it.

Hannah Peritore

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