Departmental in-fighting over who brought in which leads is bogging down what really matters—filling your pipeline with Sales Qualified Opportunities. Get Marketing and Sales on the same page using the PIPE framework and self-reported attribution.
B2B companies need to get out of their search mindset and stop wasting money on paid social advertising that doesn’t drive revenue. Redefine the way you market on social with our 3-step framework.
Most B2B companies today approach marketing the same way—by sitting back and capturing the demand that already exists for a product like theirs. But what if instead of waiting for buyers to happen upon your product, you could create demand for it through content?
Ditch the traditional funnel for the PLG flywheel and build evangelists out of your users.
Spoiler alert—it begins and ends with creating an excellent product and customer experience.
