A proven process for growing SaaS & B2B businesses
If you’ve landed on this page, it likely means you’re currently searching for a solution to your SaaS or B2B business’ growth problems. However, before you continue reading, you should know what you’re about to learn is not for everyone.

If you’re looking for quick growth hacks or tricks to 100X your $MRR (monthly recurring revenue) overnight, this page likely is not for you.

Why?

Because sustainable growth does not come from a single tactic. Sustainable growth comes from a combination of tactics that make up a greater strategy. At duo, we believe that strategy must begin and revolve around your brand.

So if you’re tired of inconsistent and unreliable marketing efforts and are ready to make an investment in a process that will result in the sustained generation of qualified leads or sign-ups… keep reading.

3 problems inhibiting growth

Have you ever heard the expression it takes a lifetime to build a reputation, but only seconds to destroy it?

Well your marketing is kind of the same way. It can take weeks or months of planning to build a marketing funnel that loses a prospect’s interest in seconds.

Before our clients work with us, this is often their reality:

Months of work.
Thousands of dollars spent.
And results that just don’t cut it.

So what’s going on? You’ve got a great product. The market’s in pain. Why aren’t you generating more interest?

For our SaaS and B2B clients, the problem typically falls into one (or a few) of the following buckets:

1. Your business does not look the part

You can’t compete for premium customers if your brand is perceived as mediocre.

Your relationship with your users begins the moment they lay eyes on your advertisement / landing page / website.

If you haven’t taken great care to curate this impression, you’re instantly cheapening the perception of your product.

So even if you can compete with your competitors on a feature-to-feature comparison, you can’t even enter the race if your brand doesn’t look the part.

With modern buyers expecting (demanding) modern designs, your brand cannot afford to ignore this vital piece of your marketing funnel.

2. You don’t know what you don’t know

Having sleek, modern, digital experiences and assets is only half the battle when it comes to your marketing.

At the end of the day, in order to generate qualified leads or sign-ups, your business needs to implement marketing strategies to be successful.

This can be everything from running a paid campaign on Google to focusing on SEO for your website. Unfortunately, many of these strategies and tactics are far more complicated than flipping a switch and waiting for the results to start flowing in.

Implementing a successful marketing strategy takes a considerable amount of technical knowledge, familiarity with advertising channels, and marketing experience.

3. The leads are unqualified, spammy, or too expensive

You’ve invested in your brand, set up and configured your marketing effort, solved the riddle of attribution, and yet the leads or sign-ups being generated are unqual… well they suck.

So now what?

Now you stop the initiative because “the channel didn't work”.

Or you think, “we can’t compete with the competition spending 10X”.

Or, “it must be the keywords”.

Or… one of a million different things, and you might as well give up because it’ll never work.

Regardless of the “now what?”, this is a reality for businesses everyday.

In order to improve lead quality, you need a system for identifying and optimizing the issues in your funnel that drive SQLs (sales qualified leads).

The Remarkable Growth System

Solving these problems is not easy. It can take some businesses years to uncover the formula for driving consistent, cost-effective growth. Some businesses never figure it out.

This is why we created the Remarkable Growth System—to empower SaaS and B2B companies with a process specifically designed to drive sustainable and predictable growth.

How do we do it?

We apply our proven 3-step process to elevate your brand, build your growth engine, and optimize your funnel.

This process has worked for companies with ACV (average contract value) between $1k and $100k—with our clients regularly seeing 100% to 500% increases in their acquisition of new leads or sign-ups.

In short, our process works.

Step 1: Elevate your brand
(so you look the part)

“A strong brand not only makes performance marketing more effective in the short term, it’s also the foundation of sustainable growth. As the digital space becomes more crowded, brand identity and brand awareness will only become more crucial.”

Before we dive into our process, it’s important we first discuss a monumental change in the marketing industry...

Media buying has become commoditized.

With machine learning and data privacy laws taking center stage in the media buying landscape, there are simply fewer levers you can now pull to optimize marketing performance. This means you, your top competitors, and any up-and-comers now stand on relatively equal footing when it comes to the actual management and optimization of paid media efforts.

So what can you do to differentiate yourself and get the edge on your competition?

Quite simply, you must make your brand remarkable.

The first step in our process is to elevate your brand with modern designs and conversion-oriented copy. Your brand—and more specifically how you look, feel, and communicate with your target audience and customers—is the foundation of your growth engine. Without it, your prospects will not give your business the chance to win them over and become the solution to their problems.

However, before we get started on any design, we need to understand what the top players in your industry look like and where you’re lacking. To do this, we conduct a detailed industry and competitor analysis that includes everything from a deep dive into your top competitors’ websites to their paid advertising, content marketing, social media, and SEO efforts.

On top of this, we begin the client onboarding process with a comprehensive questionnaire and in-depth discovery call to learn the ins-and-outs of your business. Topics covered here include:

Product or service overview
Target market
Marketing and revenue goals
Competition
Expectations

With the knowledge gained from these activities, we’re able to get to work on a brand enhancement deck—an abbreviated brand guide that serves as the roadmap for all marketing assets. Unlike a traditional brand guide—that can take months to complete and includes things like your brand’s history, mission, and usage permissions—our brand enhancement deck simply enhances your current branding and revitalizes the most prominent pieces to create that elevated first impression.

While building out the brand enhancement deck, we also get to work on any needed copy—leveraging our onboarding documents and discussions, competitor websites, and customer reviews to generate the copy needed to engage your target prospects and motivate them to act.

Once these things are complete, we begin the process of designing and developing the assets that make up your digital identity—landing pages and websites, advertisement creative, eBooks, infographics, sales decks… Essentially any digital asset that is used publicly with your prospects and existing customers.

At the conclusion of Step 1, your business will have everything it needs to create a positive first impression and convert the interest of your prospects into sales calls or sign-ups.

However… In order to create these interactions, you’ll first need to launch marketing campaigns that make use of these digital assets.

Step 2: Build your growth engine
(for success)

With an analysis of your industry and competition already complete, we begin the next phase of our process by studying your top competitors’ marketing efforts to form the basis of our initial launch strategy.

Questions answered during this phase include:

Which channels are they advertising on?
What are the advertisements promoting (direct demo requests/sign-ups, top of the funnel content like eBooks, testimonial videos, etc.)?
What does the advertisement copy convey (benefits, pain points, social proof, etc.)?
What does their funnel look like (i.e. the things that happen after the ad is clicked)?
How is their landing page structured?
Who is their ICP (ideal customer profile)?

Once this process is complete, we have the foundation of your marketing strategy and can begin to enable your business for a successful marketing launch.

How do we do that?

1. Marketing roadmap (how we get there)

With your strategy in hand, the marketing roadmap provides the tactical steps needed to reach your growth goals.

In other words, you get a clear look into the execution of the strategy and project milestones, so you know exactly what the team is working on and where we’re headed during your business’ initial launch efforts.

2. Campaign projections & OKRs (what to expect)
Submit your email to receive our SaaS Growth Projections framework
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Launching a marketing plan without projections and OKRs (Objectives & Key Results) is a bit like driving in a new place without a map. You may still end up at your desired destination due to your own intuition, but you’d probably sleep a lot better at night with a map guiding your every turn.

In order to provide you and your team with realistic expectations, we build campaign projections based on previous campaign metrics, industry benchmarks, and KPIs within your funnel.

Next, we use these projections to create your OKRs, which are used to measure campaign performance against and determine the success of each campaign.

These are your marketing maps.

3. Flow visualization (what the customer journey looks like)

We create a flow visualization to help provide a clear illustration of the customer journey and where we need to set up tracking to ensure proper attribution.

What’s attribution and why do we need it?

According to Hubspot, “marketing attribution is a reporting strategy that allows marketers and sales teams to see the impact that marketers made on a specific goal.”

When it comes to SaaS and B2B companies, that specific goal is typically tied to leads or sign-ups. For example, attribution allows us to determine which channels, advertisements, and landing pages drive the lowest CPA (cost per acquisition).

As you can imagine, this is a must-have when launching a new marketing campaign and determining your business’ most-effective growth efforts.

4. Campaign setup & tech stack implementation (how we execute and track performance)

And last but not least comes the technical work.

With our flow visualization completed, we can now begin to set up the campaigns and tech stack that we’ll use to execute your marketing strategy and measure campaign performance.

With expertise in both paid and organic demand generation, our marketing initiatives typically contain multiple channels and tactics for generating qualified leads or sign-ups. These channels include Google, LinkedIn, Facebook/Instagram, and email.

However, without the proper tech stack behind these channels, campaign performance will suffer as data goes unanalyzed beyond the basic reporting features provided by your initial marketing channels.

Components of your tech stack can include everything from tracking and data attribution platforms like Google Analytics and Google Tag Manager to CRMs like Hubspot and Salesforce.

We integrate each technology within your stack to ensure the seamless flow of data between platforms—empowering your business with an accurate view of campaign performance that can easily be compared against your campaign projections and OKRs.

Step 3: Optimize the results
(to scale $MRR)

Finally, your brand is dressed for success, the campaign is launched, and you’ve begun to reap the rewards of your labor, but something’s wrong…

The leads are too expensive. The sign-ups aren’t converting to paid users. The ROAS is barely 1:1.

So what now?

Our final step in the Remarkable Growth System is to optimize.

At the end of the day, very rarely will your marketing campaigns be optimized to 10X your growth efforts from Day 1. Marketing requires continuous testing, analysis, and optimizations to maintain sustainable, cost-effective growth.

In order to help our clients achieve this, we implement several measures designed to identify optimizations and new opportunities that drive improved results.

1. Week-over-week reporting

The most basic and fundamental component to identifying areas of optimization starts with reporting and knowing your numbers.

Cost Per Click (CPC).
Click-Through-Rate (CTR).
Bounce Rate.
Cost Per Lead (CPL).
Conversion Rate (CVR).

And many more fun acronyms throughout the funnel (CPM, CPSU, ROAS, ACV—just to name a few).

These metrics each provide insight into how your campaign is performing and where you may have potential leaks in your funnel.

To ensure we know these numbers, we build detailed campaign reports that track marketing performance across your funnel. These reports spawn the data-driven insights needed to drive improvements across the many campaign variables that determine your CPA and ROAS (cost per acquisition; return on ad spend).

2. Monthly Findings & Recommendations reports

Keeping track of your numbers is one thing, but it’s not everything. In order to continuously improve marketing performance, deeper analysis is always needed.

Why?

Because numbers can point you in the direction of the problem, but don’t always reveal how to fix it.

Here’s an example:

You have an advertisement generating a ton of clicks and engagement on LinkedIn, but you’re not getting any new leads. The data says you have a high CTR on the ad and a miniscule conversion rate on the landing page.

So what’s the problem?

On the surface, you may think the landing page needs to be improved (which may be the case), but what may not be apparent from looking at the numbers is how the advertisement may be contributing to the low LP CVR (landing page conversion rate). Is the advertisement offering something the landing page doesn’t deliver? Is the copy clickbait-y?

As you can see from the example above, the answer isn’t always clear looking at the numbers. This is why we create a detailed Findings & Recommendations report each month—providing the analysis and recommendations needed to drive strategic tests and improvements throughout the funnel.

3. Quarterly industry & competitor analyses

Marketing moves fast. Ads and tactics working today are never guaranteed to work tomorrow.

With this in mind, we conduct quarterly industry & competitor analyses to stay on top of your competitors’ latest marketing tactics, funnel, and positioning.

These analyses provide us with inspiration for new advertisements and funnel improvements, while ensuring we’re never missing out on a new opportunity.

Conclusion

The Remarkable Growth System helps our clients drive cost-effective, qualified leads that turn into thousands (and sometimes hundreds of thousands) of dollars in new $ARR (annual recurring revenue) everyday.

The methodology is not easy and will not transform your business overnight—but with trust and commitment in the process, you will discover your pathway to sustainable growth.

The only question is—are you ready to discover your growth engine?

#RemarkableGrowthStartsHere

Let's get the ball rolling.