We Help B2B Companies Tell Better Stories Through Paid Advertising

We specialize in working with mid-to-high-ticket B2B SaaS organizations who have product market fit and are looking to accelerate their acquisition efforts.

Typically, our clients have a few marketing people in place—most notably someone to oversee the marketing efforts—and view duo as an extension of their GTM team.

If you answer “yes” to the following 3 questions, you are a good fit for duo:

1. Are you a B2B SaaS organization?

2. Are you able to invest at least $5,000-$10,000 per month in paid advertising?

3. Do you want to grow your business?

Yes! Although B2B SaaS is our bread and butter, we’ve worked with plenty of other organizations over the years and have found success in a variety of sectors including: mobile apps, Fintech, EdTech, B2C SaaS, legal, roofing, construction, and other professional service SMBs.

Our core areas of expertise include Google, LinkedIn, and Meta.

Generally, our marketing efforts consist of the following overarching strategy:

1. Educate the market and build demand with top of the funnel content on LinkedIn and/or Meta

2. Capture prospects with buying intent on Google with Brand, Generic, and Competitor campaigns

3. Remarket to prospects who have engaged with our content or visited our marketing landing page/website with solution and product-oriented advertisements across LinkedIn, Meta, and the Google Display network. 

Blended Growth refers to duo’s process and approach to paid advertising—which leverages both demand and lead generation strategies to create a scalable acquisition funnel.

The core of Blended Growth revolves around strategically building awareness with your target market through the following stages of awareness: Unaware, Problem Aware, Solution Aware, Product Aware, and Most Aware.

As prospects move through each stage of awareness, they become more and more aware of your product and how it can uniquely solve their business problem. 

Blended Growth is a long-term growth strategy that results in a net increase in qualified pipeline, organic traffic, Return on Ad Spend (ROAS), and most importantly, Annual Recurring Revenue (ARR).

For more information on our Blended Growth Method, check out Our Process page here.

Duo’s cost depends on the scope of the engagement! With that said, our typical retainers range from $3000-$7000/mo for B2B SaaS organizations, but can vary depending on the situation and scope of work.Learn more on our Pricing page.

We offer both quarterly and annual agreements, and under special circumstances, can accommodate clients who prefer month-to-month engagements.

The first 3 months of our relationship are dedicated to:

1. Researching and developing your Ideal Customer Profile (ICP)

2. Developing your unique growth strategy

3. Developing the copy and designs needed for your acquisition funnel including your marketing landing page and all creative assets (advertisements)

4. Configuring your tracking and attribution infrastructure (GA4, GTM, pixels, etc) and any CRM integrations

5. Launching your campaigns across multiple ad channels and gathering initial baseline funnel data

6. Analyzing campaign performance and primary testing variable to uncover new strategy ideas and adjustments

7. Reporting key insights and findings from our initial launch efforts

8. Making strategy adjustments and scaling ad spend on marketing efforts yielding positive resultsAnd after 3 months?

It depends on what the data is telling us! Based on campaign performance, we’ll either 1) begin to scale our marketing programs and introduce new channels; or 2) take a hard look at our strategy and make the necessary adjustments to set us on a course that we collaboratively agree aligns with our expected marketing KPIs. 

It depends on your industry and target market. However, in mid-to-high-ticket B2B SaaS, we typically begin to see predictable results within the remarketing funnel in 90 to 180 days.

That’s not to say you won’t see any results within the first 90 days. You likely will capture some low hanging fruit with prospects already in a buying cycle. However, the real magic of Blended Growth occurs in prospects we’ve nurtured for months who we’ve systematically built a relationship with through our full-funnel ad strategy and remarketing efforts.