Trendsi

How we used Google Ads to 4X Trendsi’s user acquisition efforts in under 2 months time

Acquisition Marketing

Landing Pages

Trendsi is a women’s fashion supplier and fulfilment platform for dropshippers—providing ecommerce store owners with high-quality, trendy products to sell online. In order to scale growth, Trendsi needed to identify cost effective channels to drive qualified leads
visit Website
Money

the Goal

Trendsi’s goal was to test the viability of Google Ads as a scalable acquisition channel, while determining the most cost effective and efficient way to onboard new users from the paid funnel.
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the Strategy

Duo Strategy designed and developed a conversion optimized landing page to specifically appeal to Trendsi’s most profitable customers. Once developed, duo created and managed a Google Ads campaign based on competitor and keyword research—funneling traffic to the landing page and optimizing spend based on keyword performance.
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the Results

Trendsi acquired 4X more sign-ups than anticipated and added Google Ads as a permanent channel in their marketing mix. Duo successfully leveraged high-performing keywords and Dynamic Search Ads to achieve a 16.15% conversion rate and <$1.00 CPC.
<$1.00
CPC
16.15%
Landing page CVR
<$10.00
Cost Per Sign-up

Ella Zhang

CEO, Founder

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