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School16

How we generated leads and drove student enrollments for School16’s Technology Career Acceleration Program

Acquisition Marketing

Activation Marketing

Landing Pages

School16 is an edtech platform designed to teach students the skills and knowledge necessary to launch careers in the non-coding, non-technical side of tech. With an 8-week program in place and several successful cohorts already under their belt, School16 knew it was time to expand their marketing efforts and establish their growth engine.
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Money

the Goal

School16’s goal was to create a growth marketing engine that cost effectively and predictably generated program enrollments, while automating as much of the sales process as possible.
Money

the Strategy

Duo Strategy designed a social media advertising strategy that leveraged School16’s alternative, accelerated education program to drive applications and enrollments. Additionally, we developed and implemented School16’s email marketing strategy to nurture prospective students and build anticipation around future cohorts and events.
Money

the Results

School16 saw a 325% increase in scheduled admissions calls and 63% decrease in cost per program application as a result of the paid social and email marketing initiatives. Ultimately, this effort helped School16 produce a cohort’s worth of student enrollments, while creating dozens of prospective leads for future program rotations.
20.10%
Landing Page CVR
325%
Increase in Scheduled Admissions Calls
63%
Decrease in Cost Per Program Application

Vadim Revzin

Founder

Duo immediately felt like part of our core team, and their proactive and responsive approach is exactly what a fast moving organization like ours needed.

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Duo has been the perfect partner as we scale out our marketing, from providing invaluable strategic direction to rapidly executing on various initiatives to make sure that we're hitting our growth milestones. Duo immediately felt like part of our core team, and their proactive and responsive approach is exactly what a fast moving organization like ours needed.

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