Humanity

How we helped Humanity globally launch their app and get featured in the App Store

Acquisition Marketing

Activation Marketing

Landing Pages

Launchpad

Humanity is a health and wellness app designed to help users age more gracefully and live a healthier, more fulfilling lifestyle. After months of BETA testing and product development, Humanity knew it was time to launch their app globally and begin monetizing through paid subscriptions.
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the Goal

Humanity’s goal was to increase their week-over-week growth rate by 50% during the initial launch period and establish a new growth baseline 25% above their previous trend. Additionally, Humanity sought to refocus their marketing goals around trial starts as a key barometer of success.
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the Strategy

Duo Strategy designed and implemented a social media advertising strategy centered around Humanity’s irresistible hook and app promise—Discover your Rate of Aging. Upon launch, duo strategically nurtured waiting list subscribers through email marketing to drive installs and help reach the 50% growth rate goal.
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the Results

Humanity surpassed their growth rate goal by over 200%—resulting in a feature in Apple’s App Store. Additionally, duo successfully optimized marketing efforts to trial starts, achieving a 20% install to trial start conversion rate.
<$2.50
CPI
200%
Increase in Installs
24.60%
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Peter Ward

CEO, Founder

They adapt to change and proactively improve performance and approach to growth campaigns — I definitely recommend them as my go-to agency for growth marketing.

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Taylor and Grant are consummate professionals, who are a pleasure to work with. They adapt to change and proactively improve performance and approach to growth campaigns while receiving client feedback really well. I definitely recommend them as my go-to agency for growth marketing.

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