ParkPlace App

About Project

ParkPlace, an innovative and practical app for anyone with a driver's license, aims to make parking easier by allowing users to reserve private parking spaces on-the-go or in advance. Geared with a beta version of their application and local strategy, ParkPlace came to us in need of brand and web development.

Client website
Category
Brand Development
Client
ParkPlace App
date
June 2019
our Approach

Work Process

01

The Challenge

ParkPlace, an innovative and practical app for anyone with a driver's license, aims to make parking easier by allowing users to reserve private parking spaces on-the-go or in advance. Geared with a beta version of their application and local strategy, ParkPlace came to us in need of brand and web development

02

Finding The Solution

In order to establish ParkPlaces’ brand identity and digital presence, we implemented the following strategy: 

  • Developed sleek and modern website to compliment company values and simplistically communicate app functionality 
  • Provided SEO strategy based on industry and competitor research, as well as keyword research
  • Optimized the website with SEO titles and meta descriptions relevant to each page
  • Produced professionally written content to assist with SEO and clearly communicate app services
  • Created physical marketing assets for ParkPlace hosted events and tradeshows
03

Strategy


After first meeting ParkPlace and learning more about their quest to solve the parking epidemic, we started working toward a strategy that would allow them to successfully launch into the market, while differentiating themselves from those who had previously tried to enter this unique industry space. After examining their marketing assets and current go-to-market strategy, we identified the website as an immediate project to optimize and revamp. ParkPlace had developed a few landing pages on their own, but needed a more robust company website to positively reflect their brand. After completing thorough research and analysis of the market, we identified a  number of website characteristics needed to develop an effective website for ParkPlace to establish their brand and convert website visitors into downloads. 



04

Brand Development


UX/Design:

As a new app and service in the marketplace, one design element vital to the success of the project was simplicity. ParkPlace needs users to quickly understand their application in order to drive adoption, and enable users to take advantage of their service as soon as they download. Influenced by the success of companies with similar applications, we created the website to mirror the app’s user experience and customer journey, while illustrating the three simple steps needed to utilize the app — Find It, Book It, Park It.

Asset Creation: 

An important element of of ParkPlace’s marketing strategy revolves around traditional marketing at large events where parking is often difficult. In order to reinforce their brand during these events, we developed several physical marketing assets such as banners, feather flags, and promo posters. Additionally, in order to increase brand recall, we created ParkPlace branded merchandise to be given out to potential customers during these events.


"Grant & Taylor are truly experts in their craft of putting compelling ads in front of the right people. They've helped us at Defendry to bring in leads consistently and continually refine our messaging to tell the right story. It's an honor to have them on our team."
Kyle malkin
DIrector of Marketing
Defendry

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