In order to establish ParkPlaces’ brand identity and digital presence, we implemented the following strategy:
After first meeting ParkPlace and learning more about their quest to solve the parking epidemic, we started working toward a strategy that would allow them to successfully launch into the market, while differentiating themselves from those who had previously tried to enter this unique industry space. After examining their marketing assets and current go-to-market strategy, we identified the website as an immediate project to optimize and revamp. ParkPlace had developed a few landing pages on their own, but needed a more robust company website to positively reflect their brand. After completing thorough research and analysis of the market, we identified a number of website characteristics needed to develop an effective website for ParkPlace to establish their brand and convert website visitors into downloads.
As a new app and service in the marketplace, one design element vital to the success of the project was simplicity. ParkPlace needs users to quickly understand their application in order to drive adoption, and enable users to take advantage of their service as soon as they download. Influenced by the success of companies with similar applications, we created the website to mirror the app’s user experience and customer journey, while illustrating the three simple steps needed to utilize the app — Find It, Book It, Park It.
An important element of of ParkPlace’s marketing strategy revolves around traditional marketing at large events where parking is often difficult. In order to reinforce their brand during these events, we developed several physical marketing assets such as banners, feather flags, and promo posters. Additionally, in order to increase brand recall, we created ParkPlace branded merchandise to be given out to potential customers during these events.