Medflyt

An Award-Winning COVID-19 Response.

Delivered in Partnership.

In the early days of COVID-19, Medflyt knew they could help. By partnering with Duo Strategy, they quickly launched a range of free resources for caregivers, reaching new customers and growing their business while playing their part in the fight against COVID-19.

The Results

10x

qualified lead generation in 3 months

28%

average conversion rate across landing pages

72

hour turnaround time from project inception to initial campaign launch

The Challenge

As the world was thrown into chaos at the start of COVID-19 pandemic, Medflyt found themselves in a unique position. They had the technology to help millions of patients, and a short window of time to rise to the challenge.

The Solution

Build Resources to Educate Potential Customers

Duo Strategy moved fast to build all collateral within 72 hours of project inception, and immediately launched campaigns across several verticals to reach Medflyt’s target audience. Together, we employed free video courses for COVID-19 caregiver protocol as a lead magnet, and retargeted audiences with high-value assets, including webinars, guides, and more free courses.

Anyone looking to expand their business and create new opportunities with a team of hands-on experts that have a full 360 degree view of all marketing tools — including social media advertising, web design & development, SEM, marketing automation, email marketing, and content creation — I highly recommend working with Duo Strategy. For Medflyt, it’s been one of the best decisions we’ve made as a company.
Omer Klein | Founder, Medflyt
Reach New Audiences with Targeted Marketing

Duo Strategy crafted custom audiences on Facebook and LinkedIn, employing lookalike audiences, customer lists, and social engagement scores to reach highly targeted groups of potential customers. We built and maintained an email list of 20,000+ leads, and managed and improved Medflyt’s Sender Reputation through list segmentation.

Creative That Converts

Duo Strategy created bespoke assets, including landing pages, email campaigns, and ad creative for Medflyt’s COVID-19 response. The gated page garnered thousands of visits in the first month with a 21.08% conversion rate.

MedFlyt won a Gold Award from the MassChallenge for their response to COVID-19. By partnering with Duo Strategy, they were able to help patients and caregivers react to a new crisis, and grow their business by delivering real value to their customers.

Channels Used
Project Snapshot
  • Medflyt
  • March 1, 2020
  • Strategy & Execution
  • Brooklyn, NY
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