Over the course of three months, we implemented the following strategy:
"Grant & Taylor are truly experts in their craft of putting compelling ads in front of the right people. They've helped us at Defendry to bring in leads consistently and continually refine our messaging to tell the right story. It's an honor to have them on our team."
Kyle Malkin | Director of Marketing, Defendry
As a tool geared with unique and powerful targeting capabilities, LinkedIn proved to be an effective channel for generating interest and lead submissions. Utilizing statistic-centric ad messaging, we successfully engaged thousands of potential clients and ultimately produced over 90 leads at a 5.37% conversion rate over the course of the campaign.
In order to generate awareness and virality within a certain audience segment, we utilized a product video and downloadable security resource to gather emails and encourage social sharing. In total the campaigns generated 400+ email submissions, 197,000+ video views, and 117,800+ post engagement actions.
With an eye toward brand awareness, we created several audiences to explore engaging our target market in different ways. After uncovering the most effective and engaged audiences, we refined marketing efforts and created a hyper-targeted remarketing list to increase brand touchpoints and lead submissions.